Strategic Management
Competitive Advantage with Technology
I have guest lectured Strategic Management on Masters (MBA, MSc) and Bachelor (BSc) degrees from 2005 to 2008.
The lecture focused on how technology has and could create either a short term or long term competitive advantage. Focused towards strategy, innovation and disruption, and based on case studies and using academic theories.
I will restart in October 2023, this time new topics and new material!
The session set the scene with a Tim Carr quote ...
"Today, no would dispute that information technology has become the backbone of commerce", but, can a firm "steal a march on their competitors by having superior insight into the use of a new technology".
Part 1: Theory and models
What is competitive advanage?
Strategic models
PESTLE and SWOT
Value Chain
Core and augmented products/services
Five Forces
Resource Based View
My own model on realisation of competitive advantage from emerging technology
How to apply / using models
Part 2: Market disrupting case studies
Online banking
Music downloads (iTunes)
Video sharing (YouTube)
Internet TV
RFID (stock management)
London taxi cabs